When people ask me what is the worse thing about the winters in Sweden, I always say the darkness. Mind you, Stockholm is not as bad as it is in the North but its enough for me. I saw this add on THE LOCAL and although its about a small town in Norway, once you get high enough Norway, Sweden, Finland and Russia kinda merge into one.
I think its great that Philips is doing this experiment and is worth following its progress.
This wake-up light campaign could really help people.
Innovation kudos to Philips!